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Some industries whisper when they change. Furniture shouts. I have been in this business long enough to remember when flat pack was considered innovative and when "Scandinavian design" became the answer to every brief, regardless of the question. More than 20 years of buying trips, supplier negotiations, showroom floors and late nights studying product specs. You would think that at some point, the excitement settles into routine. It never does. And AIFF 2026 in Melbourne is exactly why. I am he